Who we are, what we learned from over €1.3M in care media, what the 2027 care reform means for the care box (Pflegebox), home emergency alarms (Hausnotruf) and stairlifts, and how our NativeScale engine optimizes campaigns every hour.
We plan, produce and run native campaigns for the German-speaking market: from the ad and the explainer article to the qualified lead in your system.
| Consumable care aidsPflegebox, DACH | 15,053 applications |
| Hearing careConsultation appointments for seniors | 5,984 leads |
| StairliftExplainer funnel, treppenlift-ratgeber24.de | live |
| InsuranceLong-term care and legal insurance | live |
HelloFresh · Babbel · AG1 · Zanadio · Liftstar · ERGO · Vice Golf
5 years of native · 12+ verticals · 8–10M data points behind NativeScale’s rules.
You provide the target CPL, approvals and lead status. We build and run the rest.
Angles from news cycles, seasonality and our care data, agreed with your marketing team in a workshop.
Over 2,000 landing pages built. The article explains the entitlement before your form appears.
5 to 7 variants per angle, 50+ approved in reserve. When a creative fatigues, its successor is already waiting.
Click ID, soft conversions and lead status via S2S postback. We handle the Taboola integration for you.
Taboola (Realize) and Outbrain (Teads) from day one; MediaGo, MGID and Amazon DSP as the next stage.
Hourly bid, budget and creative decisions, each recorded in the rule log and part of the weekly report.
Nearly nine in ten people in need of care live at home. A daughter, son or partner usually decides on a home emergency alarm (Hausnotruf), stairlift or care box (Pflegebox), and native reaches them right next to the news they read.
Sources: Federal Ministry of Health (BMG), benefit recipients 31 Dec 2025; Federal Statistical Office (Destatis), care statistics 2023; Bertelsmann Stiftung, 20 Oct 2026; pflege.de study 2024, n = 2,884; Bitkom 2026 (81% of internet users aged 65+ read news online).
On 30 Sep 2026 the federal cabinet adopted the draft Care Reorganization Act (PNOG). Families are now looking for guidance.
| Benefit | Today | From 2027 per draft |
|---|---|---|
| Consumable care aidsPflegebox, curabox | €42 per month | Flat rate dropped, folded into a budget |
| Relief allowanceEntlastungsbetrag · everyday help | €131 per month | €175 community-support budget, care level 2+ |
| Home emergency alarmHausnotruf · subsidy | €27 per month | No change planned |
| Home adaptation grante.g. stairlift | €4,180 | No change planned |
Every change makes headlines, and every headline raises questions at home. A reform explainer will be this winter’s strongest care ad.
Budget belongs where the subsidies stay: home emergency alarms and stairlifts. Pflegebox providers now need a second product funnel.
Sources: cabinet draft of the Care Reorganization Act (PNOG), as of 30 Sep 2026 (not yet passed); Federal Ministry of Health (BMG), benefit amounts 2026.
Native ads sit on news sites alongside editorial recommendations, right where families read about the care reform, subsidies and care levels, long before they type a search term.
A fall, a diagnosis, discharge from hospital. Suddenly, care is urgent.
News, explainers, reform coverage. No search term yet. This is where native sits.
„Pflegegrad beantragen“ (apply for a care level), „Hausnotruf Kosten“ (home emergency alarm cost). Every provider bids on the same click.
Application, inquiry, consultation. The provider that explained in step 2 wins here.
Weekly CPA from care campaigns under 6H management. Conversion = signed application. Anonymized.
What this means for care providers: On native, a care application realistically costs around €120, under €100 in good weeks. NativeScale contains cost spikes with per-site budget caps and a second network. Source: internal 6H campaign data.
Pattern: The product never won; the entitlement did. The headlines talk about care levels and money left unclaimed, and a seasonal hook like New Year pushes CPA down further. New campaigns use the same mechanics with wording that complies with the § 78 SGB XI care-aid supply contract (no “free”, need stated).
Anstrex Native, Germany, Taboola and Outbrain, care keywords. 377 are live right now.
| Advertiser | Seen | Live | Longest |
|---|---|---|---|
| Pflege.net | 378 | 34 | 169 days |
| Sicher Leben | 227 | 91 | 188 days |
| Checkfox | 229 | 17 | 348 days |
| Hausnotruf Heute | 213 | 35 | 439 days |
| Treppenlift-Angebotsvergleich | 92 | 7 | 129 days |
days: the longest-running care ad in the German feed, a home emergency alarm ad saying „Die Kasse zahlt“ (“the insurer pays”). Nobody runs an ad that long unless it’s profitable.
Meanwhile, no Pflegebox provider has a live ad, and the big care portals are absent entirely. The feed is wide open.
| „Sturzgefahr bei Senioren: Für diese Uhr zahlt die Kasse!“Fall risk for seniors: the insurer pays for this watch! · Hausnotruf Heute · Taboola | 439 |
| „So bekommen Senioren eine Notrufuhr, die die Kasse zahlt.“How seniors get an insurer-paid emergency watch. · Hausnotruf Heute · Taboola | 354 |
| „Vor 1960 geboren? So zahlt die Pflegekasse Ihren nagelneuen Treppenlift“Born before 1960? How the care insurer pays for your brand-new stairlift · Checkfox | 111 |
Source: Anstrex Native, retrieved 30 Oct 2026; live = last seen on or after 30 Sep 2026; counts are lower bounds.
Our own optimization engine. Every hour it reads eight live signals, checks over 1,200 rule variants and acts before an account manager opens Monday’s report. The team handles strategy and approvals; the engine handles execution.
From October to January an application was 29% cheaper than in summer. The engine weights budget accordingly.
At times a third of applications came from one site. Per-placement caps mean losing one site won’t sink the campaign.
92% of care budget ran on mobile, at €86 instead of €115 CPA. Desktop only gets budget where it converts.
Once an angle reaches 50% of weekly spend, the next approved variant rotates in automatically.
Your budget never depends on one platform. Every hour, NativeScale favors the cheaper auction, and it adds networks only once a winning angle is proven.
High-reach news and lifestyle portals: t-online, GMX, web.de, n-tv, Wetter.com. In care, regional news sites also delivered our cheapest applications.
Validated premium inventory: Focus, BILD, Chip, n-tv, RTL, Upday. Publishers the audience already trusts, re-weighted weekly by NativeScale.
From our care data: 70 of 8,738 sites delivered 80% of applications, and regional news portals beat health sites. That’s why we start on proven placements, not the whole network.
The ad doesn’t sell a product; it explains an entitlement. You pay for qualified leads, and that same signal drives the bidding.
Taboola and Outbrain, on German news and advice sites.
Explains the entitlement in three minutes, labeled as an ad. On your domain or a 6H explainer domain.
Application, inquiry or consultation on your site. Your funnel, your data.
Lead status via S2S postback to both networks. Bids rise on sites that bring real customers and fall everywhere else.
Family members buy. The longest-running care ad in the feed targets them directly.
Few, very valuable leads. The article pre-qualifies: stair type, living situation, care level.
Highest reach this winter. The reform explainer links to a care-level calculator, appeal guidance and all products.
Proven on native: 15,053 applications in our data. From 2027, everything depends on the law.
Compliance in every angle: labeled as an ad per § 5a of the German Unfair Competition Act (UWG), no insurer logos, no “free for everyone”, and for care aids a reference to need under § 7 of the care-aid supply contract.
of 8,738 sites delivered 80% of our Pflegebox applications. We start on those placements instead of paying for the learning curve twice.
Sites that didn’t convert in our care accounts are blocked from the start.
Labeled as an ad, no government-style look, no insurer logos, no “free for everyone”. Approved by you before going live.
At times a third of all applications came from a single site. That’s why both networks run in parallel, with per-site caps.
We work in your media accounts for an agency fee, not a commission per referred application. That keeps the model compatible with the ban on paid referrals (Vermittlungsverbot) in the care-aid supply contract.
Tracking, lead feedback, articles and ads for approval.
Two to three angles per product on both networks. Weekly report with cost per qualified lead.
Budget goes to the sites and ads that hit your target CPL. More networks open once a winner is in place. The result: a recommendation backed by numbers.
At avg. €119 CPA, that’s around 90 to 125 leads per month, enough for both networks to learn reliably within six weeks.
So we optimize for your business, not for clicks.
Via postback or API: qualified, canceled, closed.
For ads and articles, with one contact person and your legal team.
Agree on target CPL, products, tracking and how to handle the reform.
Ads, explainer articles and a measurement plan, ready for approval.
So the campaigns learn while families are reading the reform news.